Beauty News
The Curious Case of Brad Pitt, Château Miraval, and a Compelling New Luxury Skin Care Line
29
Sep
Sep
Brad Pitt hasn’t read the beauty tutorial memo. We’re entering the world’s first 25-minute interview with the actor, producer, philanthropist, winemaker and founder of the newly minted Château Miraval skincare brand, estate and the vast vineyard in the South of France that Pitt bought with Angelina Jolie in 2012, and after a few quick questions, we come to the inevitable part of any grooming founder interview. skin care: “What’s your regimen?” I asked, with a bit of trepidation. “Can we have a product launch?”
Pitt huffed, smiling. “I don’t do that!”
“Perhaps just talking about how your habit has evolved? Just don’t overdo it with QVC,” I suggested to the Oscar-winning actor, hoping he might enjoy the idea of applying face cream while filming.
“I wouldn’t know how to do it, unless it was a comedy,” Pitt said with a laugh. “Actually, Sandy [Sandra Bullock] and I tried to develop the whole idea of a husband and wife team that were QVC’s most successful salespeople, but we got divorced, we hated each other, and we put it on air when we sold everything. That’s as far as we get. “
While the world has never had the Pitt-Bullock romance we all deserve, the 58-year-old is bringing us Le Domaine, a genderless skincare line science that he co-developed with the Perrin family. Château de Beaucastel vintners is also Pitt’s partner in the fan-favorite Château Miraval Côtes de Provence Rose. Though he’s made the sober decision not to consider the brand the “face” of Le Domaine – there will be no campaign portraits, no Brad on TikTok and very few post-conference interviews. This interview – Pitt has done so quickly with its concept and development, building on the familiar story of grape-based antioxidants that have long been tapped by older brands. But Le Domaine has approached science in its own way, appointing one of the world’s leading human health and wine experts, Professor of Science Pierre-Louis Teissedre of the University of Bordeaux, to define it. See which of the 13 grape varieties the Perrin family grows on their property. Provence has the most consistent antioxidant properties. That research began more than 15 years ago, and may have led to the next big thing in skin care: GSM10, a proprietary molecule in Le Serums, Creams, Creams and Cleansers. Domaine’s combines the powerful characteristics of Grenache grape seeds with the seeds and skins of Syrah and Mourvèdre grapes. It acts as a powerful antidote against oxidative stress, which can break down collagen and contribute to a multitude of signs of aging. Professor Nicolas Levy, a leading scientist in progeria – an extremely rare genetic disorder that accelerates aging in young children – provided further details about the project. After identifying the way in which progeria affects the natural aging process, he developed ProGr3 – Le Domaine’s other patented active ingredient – which is derived from grapevine resveratrol and aims to keep skin cells healthy for longer. The Fluid Cream and Cleansing Emulsion combines the potent properties of Grenache grape seeds with the seeds and skins of Syrah and Mourvèdre grapes. It acts as a powerful antidote against oxidative stress, which can break down collagen and contribute to a multitude of signs of aging. Professor Nicolas Levy, a leading scientist in progeria – an extremely rare genetic disorder that accelerates aging in young children – provided further details about the project. After identifying the way in which progeria affects the natural aging process, he developed ProGr3 – Le Domaine’s other patented active ingredient – which is derived from grapevine resveratrol and aims to keep skin cells healthy for longer. The Fluid Cream and Cleansing Emulsion combines the potent properties of Grenache grape seeds with the seeds and skins of Syrah and Mourvèdre grapes. It acts as a powerful antidote against oxidative stress, which can break down collagen and contribute to a multitude of signs of aging. Professor Nicolas Levy, a leading scientist in progeria – an extremely rare genetic disorder that accelerates aging in young children – provided further details about the project. After identifying the way in which progeria affects the natural aging process, he developed ProGr3 – Le Domaine’s other patented active ingredient – which is derived from grapevine resveratrol and aims to keep skin cells healthy for longer. can break down collagen and contribute to a multitude of signs of aging. Professor Nicolas Levy, a leading scientist in progeria – an extremely rare genetic disorder that accelerates aging in young children – provided further details about the project. After identifying the way in which progeria affects the natural aging process, he developed ProGr3 – Le Domaine’s other patented active ingredient – which is derived from grapevine resveratrol and aims to keep skin cells healthy for longer. can break down collagen and contribute to a multitude of signs of aging. Professor Nicolas Levy, a leading scientist in progeria – an extremely rare genetic disorder that accelerates aging in young children – provided further details about the project. After identifying the way in which progeria affects the natural aging process, he developed ProGr3 – Le Domaine’s other patented active ingredient – which is derived from grapevine resveratrol and aims to keep skin cells healthy for longer.
Finally, there is magic in the soil of Miraval itself — the terrorist, as oenologans call it when discussing the growing conditions found only in specific vines — in this case, the terrace. planting olive trees; miles and miles of otherworldly lichen encrusted forest; and the air was so thick with the scent of lavender that at one point I actually wondered if it had been artificially injected. No pesticides are used at Miraval, where all farming is done biologically; Soils rich in clay and limestone are plowed and the vines are not watered, which encourages their roots to reach deep into the soil for moisture. The deeper the roots develop, the better their interaction with the soil, which creates a complexity much sought after in Miraval’s grapes as well as in the olive oil produced on this property, their combination. Forms the base of 96% natural, vegan and sustainable lines:
Later, while stuck at the EasyJet station in Marseille with Teissedre, the professor told me the research on this project was astounding, even by his standards. And that’s what Pitt is even more happy to be a part of.
